When it comes to implementing creative marketing techniques, it can sometimes feel like you have to reinvent the wheel. You want to do something catchy and fun while also establishing a unified brand identity. But even though integrating creative traditional marketing techniques can take some creative and unconventional thinking, it can pay off.
Guerilla Marketing
Guerilla marketing is one of the best fun ways to interact with potential customers and boost your business. There are a variety of tactics to try. But the main idea is to use surprising or unconventional methods to interact with customers. You could do this by creating a photo-op with your company logo on posters throughout the city. You could also find a way to integrate your ads into a crosswalk. Whatever you do, make it clever and fun.
Wrap Company Vehicles
Another traditional marketing technique that you should try is wrapping company vehicles. Figuring out the process and cost of wrapping a car can seem a little tricky at first. Usually, it can cost you up to $2,000 to wrap a car, but it can depend on the size of the vehicle.
Wrapping a car can be a fun marketing strategy to help you reach a really broad group. Because the vehicle will be driven in a variety of different places throughout the area around your company, you’ll hopefully be able to raise exposure generally. Make sure your logo, website and toll free number are clearly visible. As importantly, make sure that the creative gives an immediate idea of what your business does.
At Offix, all of our maintenance and delivery trucks are fully wrapped, making each trip a mobile advertisement.
Sponsor a Scholarship Contest
There are a variety of ways that you can host a contest to increase your company’s reach. Depending on your resources, you could even try sponsoring a scholarship for students in the area. Figure out how much money you can award, how many recipients you can afford, and then advertise your scholarship contest. Reach out to local schools and enlist their help to spread the word.
This particular approach of sponsoring a scholarship contest works well because it positions your company as an important benefactor within the community, it allows you to better connect with a younger focus group, and it simultaneously prompts appreciation in their parents.
Advertising can often seem like a delicate endeavor. You want to make sure that your ads clearly convey the function of your product while doing so appealingly and recognizably. Using creative marketing strategies can be a fun way for you to catch potential customers’ eyes and connect with them in a new way.
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