Despite the tendency for marketing to be among the first departments to see budget cuts when costs need to be reduced, marketing plays an essential role in the success a business enjoys. Fortunately, there are some effective marketing methods that are also fairly cost effective. These marketing hacks have the ability to increase your reach and generate more income for your business.
Content Curation
By this point, pretty much every business that has a website should know how important content is to their site’s success. Did you know that not all of that content has to be 100% your own? There are lots of benefits to content curation. You can boost your existing content by curating content from other sources and adding it to your own. This is a great way to share information you’ve discovered that you’re sure will benefit your customers without them having to leave your page. Be careful in how you approach this hack. Digital content is still subject to copyright laws, and plagiarism is illegal no matter how you look at it.
Source: https://blog.flightmedia.co/why-you-need-to-create-content
Market Through Your Customers
Your customers have the potential to be the best advocates your business could ask for. People often place high value in personal recommendations and reviews, so make sure you’re delivering a positive experience that is worth sharing. Consider how you can make your business really shine. Customers value convenience now even more due to the pandemic. They also value an amazing customer service experience. If you can deliver on these and other key areas, you can create an experience for your customers that they’ll be raving about. Best of all, it doesn’t have to cost you anything extra.
And… speaking of customer referral… did you know that Offix has a customer referral that rewards any referred business with up to $250? Click here, for more details.
Source: https://www.podium.com/article/customer-advocacy/
Make Social Media Work for You
Social media can be a powerful tool for businesses to leverage. It gives you an easy way to connect with customers and get your business in front of tons of people. You should already have great content on your website, so start sharing it with your followers and everyone else. There’s no need to create content specifically for social media, though you certainly can if you want. Feel free to like, follow, and share content from other people and businesses. Just keep in mind that it’s best to do so with your business’s brand in mind to maintain branding consistency.
Source: https://www.vocalcom.com/blog/6-ways-to-engage-customers-on-social-media/
If you want your business to be successful, you need to be leveraging the most effective marketing strategies. Curating content, using your customers to do some of your marketing for you, and leveraging social media are great marketing hacks you should be taking advantage of. They will help you reach out to more consumers and can improve your conversion rate, directly and positively impacting your company’s bottom line.
Read this next: How to Enhance Your Company’s Marketing Plan