Spend on Digital Marketing

If you want to build a profile for your business, investing money in digital marketing strategies is a good move to make. There are a lot of different strategies you can use, such as content marketing and using targeted social media ads. When done correctly, content marketing can help boost your Search Engine Result Page (SERP) ranking. Billions of people use social media regularly. Use it to put your ads in front of the people you want to reach based on their demographics and traits.

Source: https://digitalmarketinginstitute.com/blog/the-essential-guide-to-social-media-targetingg

Claim Your Business

Most of your clients, both present and future, are likely from your local community, or somewhere relatively close by. You need to get your practice in front of those within and around your community in order to attract new clients. Claiming your business listings will help you show up in local searches. There are lots of directories you can use, with Google My Business being arguably the most popular. It goes beyond Google being the most heavily used search engine. Creating a Google My Business listing helps you establish credibility. Make sure you thoroughly and accurately complete your listing in order to get the best results.

Source: https://www.podium.com/article/claim-my-business-on-google

You may also be interested in: Office Technology for Law Firms

Encourage Clients to Leave Reviews

Your credibility, reputation, and profile will be heavily influenced by the reviews you have. If they are mostly positive, you’ll reap the benefits. If there are a lot of negative reviews, take it as a sign that there is something you should be improving and work to fix it. Not having reviews isn’t good either. Most people rely on reviews when choosing a business. Build your collection of reviews by encouraging your clients to leave them on various review sites. You may find it most helpful to solicit them from clients who are satisfied with the service they’ve received. They’ll be more likely to give you positive reviews.

Source: https://aspireinternetdesign.com/integrated-emarketing/popular-review-sites

Your law practice needs to invest in building its online profile. You can do this by spending money wisely on digital marketing strategies, claiming your business listings, and encouraging clients to leave reviews for your business. This will help build your practice’s reputation, strengthen your online presence, and make you more visible to potential clients.

Read this next: How to Influence New Customers to Give You Their Business

The post How to Increase the Visibility of Your Small Legal Practice appeared first on OFFIX Copiers, Printers, Document Management - Virginia, DC, Maryland.

Make It Visually Appealing

Your website must be visually appealing as it serves as your client’s first impression of your practice. Start by choosing a color, like blue or green, that will encourage your clients to trust your firm. PrettyLinks recommends that you then put the most critical aspects of each web page along an F line as it is how potential clients will scan your website. Use a font, such as aerial or open sans, that can be read easily on all types of devices.

Make It Personal

You need to put faces behind the people at your law firm. Klood teaches that you should create “About Me” pages for each one of your counsels and explain why they are an expert in their field. Additionally, show a little about their personal life, such as if they are married or their favorite hobbies. Include a great headshot so that people will recognize the person when they come into your practice. Be careful, however, that your focus remains on what that individual can do for the potential client when they choose them as their lawyer.

Create Content

According to Podium, creating content on your website can also boost your SEO and drive more traffic. Great content identifies the customer’s pain point like they are going through a divorce or need to settle an estate and show how your law firm can help alleviate the pain. With the advancements in AI, it is not necessary to concentrate on keywords any longer, but it is essential to cover a wide range of topics at an expert level.

A great way to do this is to create a list of questions that a potential client might have about a particular topic. Then, write blog posts giving them the answers and showing how your firm can help. Your website should act as your podium to show readers that you have the right solutions to solve their pain points. The more topics that you cover, the more that your SEO is likely to go up. Additionally, think about different places that you can post your content. Google looks across the internet to make sure that they are recommending an expert when they choose what order to put sites in on their search engine pages.

Use Links

You need both inbound and outbound links on your website. Creating great content will earn you natural links from other websites, and this is a great way to build your practice’s online reputation. BruceClay teaches that when you are stating a statistic or any part of the law, make sure that you include outbound links to reputable sources to back up what you are saying. You also need outbound links on your website. Look for opportunities to network with charities or nonprofits in your community that will link to your site. Find opportunities to comment on important issues in the law community and post a link to your content.

Do not just post random links, however, but post a meaningful comment. Then, direct those interested in learning more about your website. You may also want to consider guest blogging about important topics that affect other areas. For example, if part of your practice deals with finances, then you may want to exchange guest blogs with a local credit union or financial institution.

Employ Images

While you need to post images of those who are part of your law firm, you also need to post pictures that people can relate too. For example, if you are a divorce lawyer, then you would want to display images showing Dads with kids, courtrooms, and divorce decrees. When choosing images, pick clear ones. Try to select images that stay within your color scheme. You should also attempt to keep all images about the same size and choose either portrait or landscape images. Do not mix the two on the same page. Always compress image files so that your website loads faster. Consider letting the images load behind the page’s main content.

Update Regularly

Since the law can be very fluent in some specializations, make sure that you are updating all the content on your site regularly. Additionally, use a program that will help you spot broken links on your site and get them fixed as soon as possible. Connect your website to Google Analytics so that you can see any errors that Google found when crawling your site. Fix these errors. Then, ask for your site to be recrawled. Consistently post new material. Since you are operating in Google’s Your Money Your Life realm, ensure that each post has the name of one of your lawyers on it.

There are many different factors that you need to consider when using your website to attract clients to your law firm. Most importantly, however, never forget to make changes and add content based on solving your potential client’s pain points.

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While the kind of work that a law firm does, and the caliber of lawyers within the company does make a considerable difference when it comes to their overall reach, marketing strategies can help law firms take this one step further. Even though most firms believe that they don’t need actual law firm marketing ideas, more and more firms are now realizing the immense amount of positives that come along with implementing good ones.

(You may also be interested in reading: Office Copiers for Law Firms: Think Before You Buy)

Good marketing practices can help a law firm significantly, especially when it comes to reaching prospective clients that can benefit them. A good law office marketing strategy can do wonders for a law firm and can enable them to expand beyond the work that they are already engaged in. Online and offline marketing is without a doubt something that can improve how these firms work, and can provide them with an incredible amount of benefits that are unmatched in any other manner.

Implementing a good law office marketing strategy that works well for you and the law firm that you are at is important and something that firms should be looking into. While almost any kind of marketing strategy can help a company that doesn’t already have one, incorporating a good and effective marketing strategy is always something that can help you reach the top. Here are some of the best ways in which you can incorporate a good marketing strategy to improve the reach of your law firm.

1. Improve Your SEO

One of the first and most important things that law firms should do is improve the search engine optimization that they have. For starters, implementing search engine optimization is necessary. When a person is looking out for a law firm, one of the first things that they tend to do is look up a law firm online. They generally put in a few keywords that relate to their situation and then click on the firm that appears at the top of the search result. If you want people to choose your firm, the best solution is to improve your SEO so that your law firm appears at the top of the search results whenever a person searches for a specific set of keywords. Search engine optimization is also important for those who want to boost their customer trust. When a person searches for a certain kind of law firm or something associated with your firm, the website of your firm should appear at the top of the result. People tend to have a positive impression of websites that appear at the top of the search engine and have less faith in websites that appear at the bottom of the search result. This simple change can make or break the visibility of a law firm and is something that firms should always look to improve on.

LOOKING FOR SECURED DOCUMENT MANAGEMENT SOLUTIONS FOR YOUR LAW FIRM? LEARN MORE HERE >>

2. Create Specialized Pages For Your Service

A website is without a doubt incredibly important for those who want to improve the kind of visibility that they have as well as improve their overall reach. When individuals search online for a particular law firm or a particular kind of legal service, they should be redirected to your site and a place where they can get important information about the different facets of the company and the services that they offer. A good practice for law firms is to create individual pages for each of the services that you offer. This enables individuals to easily find what they are looking for without having to sift through numerous pages. For individuals who are accessing the law firm’s main website, having individual pages to denote each service that is offered by the law firm enables them to easily navigate through and find exactly the kind of service that they are in need of. This simple practice makes the entire digital front of the law firm significantly more accessible and this is something that upholds a good message with regards to the workings of the company.

3. Boost Your Brand

Any marketing professional will tell you about the importance of having a good brand image for the work that you do, and the same applies to law firms who are looking to market themselves in a better manner and to a larger audience. The entire process of branding starts with coming up with a strong name, logo, and motto for the company. The name should be something that is easy to remember yet unique, and the logo must be something that represents the values that the company stands for. Corporates don’t always have a company motto, but listing the set of goals that the firm lives by in a place for all to see can help improve the overall image of the brand.

4. Use The Charm Of Traditional Mail

With the abundance of digital communication mediums, the task of actually sending envelopes of mail to people has simply become obscure. However, there is a unique touch to receiving something in the mail, especially when it isn’t what one expects. Sending out updates about your firm, a newlsetter with core-competencies content, or even interesting articles that the company has drafted have proven to be incredibly beneficial for generating more interest in the minds of the people who may need your services. Using postage machines that sort, fold and stuff your content, like the FP Mailing Solutions suite of products, can save a lot of time not just with invoices, but also with customized marketing material.

LEARN HOW YOU CAN MAKE YOUR LAW FIRM MORE EFFICIENT, WITH OFFIX | CLICK HERE!

5. Incorporate Videos

Videos have become one of the most efficient ways to generate brand recall and improve user interest in the content that you post. Videos have proven to be an incredibly efficient way to draw in attention and is something that can help people trust in the brand more. For law firms, the video content that they post should generally revolve around the activities that they perform and the people who make the company a success. Law firms who have videos of their leaders talking about the different facets of the company and the improvements that are being brought about is something that can greatly improve the interest that people have in the work that the firm does. It is important to note that the videos that are being shot should always look professional and should be well-edited. This is because the videos stand as a representation of the quality that is offered by the firm and something that people will consider when making a decision regarding your services.

6. Gather Your Reviews

With the importance of branding on the internet, there is no surprise that good reviews hold a special kind of power that is unmatched by most other forms of content and branding. People often view digital content as ‘generated’ or ‘bought up’, which also means that they won’t inherently trust them as much. Customer reviews, on the other hand, are something that people always perceive to be genuine, which means that they will trust these significantly more. In order to boost the image of the firm, a good approach is to showcase the reviews that customers have left you over time. These can be showcased in a place that is easy to see, mainly because of the positive perception that it creates in the minds of those who are looking to opt for some of your services. You can see reviews for Offix in Gainesville here.

7. Don’t Forget Email Marketing

While social media currently stands as one of the most beneficial means of branding and online marketing, the old trusty email should also be something that firms should incorporate. Formulating a good advertising and marketing strategy is often about trying different approaches that all seamlessly work together to create a good and comprehensive marketing campaign. Emailing those who have previously opted for the services of your company as well as groups that would be interested in what you have to offer is a great way to keep the brand of your law firm in the minds of those reading the emails. Something as simple as giving your mailing list updates about the content on your website is good enough to keep people interested in the firm and can contribute to better overall branding.

8. Offer Good Content

Online content has become the center of all activity on the internet, and showcasing good content that is appealing to all is incredibly important for those who want to draw in eyeballs and get more clicks. Law firms usually have content on their website in the form of articles, reviews or even work that the company has carried out. This kind of content helps the reader get more familiar with the law firm, and helps build the perception that the law firm is well aware of the different intricacies of the law that they practice and has a firm grasp over the services that they offer. This content is also great for appearing on searches that people conduct. Offix does with our blog, and we think you should, too. If for example, a law firm has an article that they have posted about a particular topic, those who want to grow familiar with the topic, or are in need of similar services, will easily be able to find the website of the firm that can help them with this.

Bonus Idea: Hold an Open House

Don’t forget that your place of business is another way to showcase your talent. Holding an open house and inviting prospecting clients is a great way to make a lasting impression. Make sure you plan short and interesting training sessions, or offer a 15-minute one-on-one consultation with your legal team. Use a smartboard to showcase your legal capabilities, give advice or give presentations and legal tips. It’s another way to gather new names and make new connections.

The post 8 Marketing Ideas for Law Firms to Attract New Clients appeared first on OFFIX Copiers, Printers, Document Management - Virginia, DC, Maryland.

Choosing the best copier for a law office is important, and just picking the least expensive, or the one on sale can have costly consequences that will be felt not only by legal assistants and administrative staff but also by counsel and clients. In the long run, the right copier or multifunction printer is an investment that will pay dividends in efficiency and speed.

Let’s consider first that law firms have specific needs: federal courts, just like state courts, are now allowing e-filing. Some court systems, like the California Court System, are now mandating e-filing for specific case types: Santa Cruz Superior Court has made e-filing mandatory for civil, family, and probate cases, for example. This means that your firm will need to scan paper case files.

Scanning legal documents presents challenges: you want a multifunction printer with scanning capabilities that allows for fast scanning of documents in different sizes, but you also must ensure that the information you’re scanning remains secure (did you know that copiers actually retain the memory of the documents processed by the machine?) and, in some cases, that your process is in compliance with local laws.

You also need a solution that allows your law firm to track and expense these processes. Bates stamping, scanning to email, security features, and more are crucial capabilities your copier needs to deliver to your office.

Just picking the least expensive copier isn’t enough: due diligence is as important in a multifunction printer or office copier as for any other business investment decision. Make sure you go through this list and check your boxes diligently before you pick your next office copier.

Scanning Capacity & Speed

Capturing document scans is a memory-intensive process for law firms. Make sure your copier has fast scanning capabilities, and that it is able to store images for large legal files. Make sure you investigate whether document management software is available on your machine, or what upgrades are available for it. An ideal solution will save physical space in your office and make document access a lot easier, by allowing your paralegal staff to simply keyword-search for documents and case files.

Make sure you ask your consultant for scan speed options. Contact Offix today and let us put you in touch with a few law firms we’ve helped in the past, so you can hear from them, directly, what solution has worked for them.

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Paper size

Your legal practice will deal mostly with 8.5×11 (letter) and 8.5×14 (legal). But you should ask yourself if your document needs to cover other sizes (11×17, for example). Paying extra for a printer that can handle unusual sizes might make sense if you come across them often enough. If that’s not the case, the occasional odd-sized document can be handled by outside vendors as a more cost-effective solution.

Document Management and Workflow Integration

Document management software can literally save you tens of thousands of dollars a year. Did you know that the average professional spends an average of 18 minutes locating a document? Multiply that by the number of searches for each of your paralegal, administrative and legal staff, and you’ll understand why a solution line Canon’s uniFLOW could save you a lot of money. uniFLOW allows your copiers to become an extension of your workforce, to save you money and time, and by providing accurate reporting on print and scan jobs.

Compliance and Security

Compliance with the Health Insurance Portability and Accountability Act (HIPAA) must be met when handling medical information. Residential real estate transactions are regulated by the Consumer Financial Protection Bureau (CFPB). Look for copiers capable of allowing print job release at the printer to avoid allowing print jobs to sit uncollected (and viewable by anyone) in the copier output tray. And don’t forget the copier hard drive – follow network security protocols and ensure that the hard drive is secured or erased periodically. Properly set up, copiers enhance document security.

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Output Speed 

A copier is nothing, if it does not provide the output speed you need. You need a machine that can keep up with your staff pressing needs and make your law firm more efficient. We know how much paper is output by a legal practice, and how important meeting deadlines is.

Numbers speak for themselves: if your law office prints 2,500 pages per day, having a 25 page-per-minute machine will require more than an hour and forty minutes of continuous operation to complete its work. Is that time well spent?

Another often-forgotten issue is high capacity paper storage: imagine how long it takes your staff to open a new ream of paper, open the drawer to refill it, and restart the job that probably was interrupted by the out-of-paper warning.

Spend Less on Document Storage

Research shows that filling and maintain a four-drawer paper filing cabinet costs as much as $25,000. Count the number you have in your law office. Digitization of your files improves your practice efficiency by saving space but, most importantly, by making document access faster and more accurate.

Make sure you choose an office copier that does more than just print copies: it could become the central point of your document management system.

Maintenance and peace of mind

Finally, let’s not forget about the cost of running after copier maintenance and the repercussions of not careful consideration given to your maintenance partner. Choose a partner who performs regular preventive maintenance and, better yet, one who is able to implement remote monitoring of your equipment, to make sure a technician is dispatched even before you know there’s anything wrong with your equipment.

Choose a plan that works for you: from auto replenishment of your toner to loaner machines, ask your partner if they offer several types of maintenance plans or if they are a one-size-fits-all establishment. Finally, but probably most importantly, make sure you choose a partner that is able to provide after-hours and weekend maintenance, because no lawyer wants to find out that she can’t prepare the documents for tomorrow’s 9 am deposition because her office copier went down at 6 pm, and her maintenance contractor won’t be open until (you guessed) 9 am tomorrow.

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